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Marketo parameters in URL for Google Analytics

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Marketo parameters in URL for Google Analytics

Hi there!

Whenever somebody clicks a link in a Marketo email with the "link tracking" option on, they get to my website, with the URL having a huge parameter set at the end, begininng with /?mkt_tok=eyJpIjoiT0....... I see why it happens and that's OK.

The issue is that it spoils tracking in Google Analytics. When I check my page visit reports, I see such thing: http://prntscr.com/ixz4ik Each visit from an email is considered by GA as a visit to a separate page! During a year, such single visits accumulate to a huge sum, which makes a particular page visit count not matching the _actual_ numbers, which should also include hits from Marketo emails.

Anyone had a workaround to solve this?

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Re: Marketo parameters in URL for Google Analytics

Hi Stepan,

In GA, you need to exlude mkt_tok as a URL parameter in the view.

-Greg

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6 REPLIES 6
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Level 10 - Community Moderator

Re: Marketo parameters in URL for Google Analytics

Yes, been asked several times before. Search past posts for "mkt_tok".

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Re: Marketo parameters in URL for Google Analytics

Hi Stepan,

In GA, you need to exlude mkt_tok as a URL parameter in the view.

-Greg

View solution in original post

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Re: Marketo parameters in URL for Google Analytics

Thank you Gregoire, this works.

Here's where to do it: http://prntscr.com/iyj92p

More info can be found here: https://www.lunametrics.com/blog/2015/04/17/strip-query-parameters-google-analytics/

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Re: Marketo parameters in URL for Google Analytics

Hi Stepan,

Pls mark the question as answered.

-Greg

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Level 5

Re: Marketo parameters in URL for Google Analytics

Grégoire Michel​, will excluding mkt_tok allow for Marketo referred traffic to show in the "email" channel instead of "referral" channel? Here's a screenshot from our current GA. 2018-09-25_1407

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Level 10 - Community Moderator

Re: Marketo parameters in URL for Google Analytics

will excluding mkt_tok allow for Marketo referred traffic to show in the "email" channel instead of "referral" channel? 

Not on its own, no, but please open a new thread for this different question.