I am new to GTW and Marketo and wanted to know what is the best set up for inviting and registering attendees to a webinar?
Is it via sending out emails from Marketo to register on a Marketo host form or via the GTW registration page which is created with the Webinar set up in GTW.
Does anyone have a sample program/ or guide which I could review and flow as I want to be able to get our process nailed and start using the two systems as soon as possible.
many thanks in advance
If you're using the Marketo → GTW connector, then best bet is a Marketo form on a Marketo LP.
Assuming you have Marketo Munchkin on your website, you should always aim to have people fill out forms on your website so you get full tracking, UTM parameters, etc. You can also capture the most information in the cleanest way with a form.
If you need a program template, you can import from Marketo's program library.
GoToWebinar uses a native Launchpoint integration which means that you connect the Marketo Program to the Webinar from the Program setup.
Your "Registered" Smart Campaign would look like this:
Trigger: Fills out [Registration form], web page is [registration URL on your website]
Flow Step: Change program status in [This program] to Webinar > Registered
Marketo knows that when someone's status is changed to Registered, it needs to push them to the connected GTW webinar. Once the event is over, it will change peoples's statuses to Attended or No Show (or Absent, or whatever status is defined in your Channels).
@Amy_Goldfine's comment is spot on. Once you get this rolling, one of the advantages of getting the information back from GTW automatically that shows who attended vs. didn't attend also gives you room to set up follow-up emails through Marketo instead of GTW.
We've set these campaigns up in Marketo to listen/look for the person's program status as either "Attended" or "No Show" and deliver the appropriate follow-up email to them.