Marketo and Wordpress Blog - Optimizing Known/Anonymous Lead Experience through Streamlining Forms

Anonymous
Not applicable

Marketo and Wordpress Blog - Optimizing Known/Anonymous Lead Experience through Streamlining Forms

Currently, my team is working on building out a new WP blog.

We are trying to figure out what combo of WP + Marketo functionality (lP/form//MK form embed/iframe LP/iframe form/plug-in) we'd need to accomplish the below user experience. If you could provide advice on what combo of the aforementioned WP + Marketo functionality we'd need to make the below experience possible on our blog, that would be deeply appreciated!

If anonymous lead goes through this flow:

1) Enters the 1-field newsletter subscripton 'email address form' in our WP blog header

2) Then clicks a banner on our blog through to an LP touting an Ebook

**Then the lead is shown a form that has 'company name'/'first name'/'last name'/'phone number'/'country'/'email' (the email field would be pre-filled, if possible) on the Ebook's LP**

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If a 'known' lead goes through this flow ('known' because, say, they already filled out 1 'request demo' form on our main site):

1) Enters the 1-field newsletter subscripton 'email address form' in our WP blog header (or skips this)

2) Then clicks a banner on our blog through to an LP touting an Ebook

**Then the lead is shown no form and rather an LP that exclusively features a 'Submit' button (sans form)  OR is not shown any LP at all and is instead directly brought to the EBook **

What combo of functionality would i need? HTML form embed on WP site or Iframed Marketo LP on WP site or Iframed form on WP site (etc.)?

4 REPLIES 4
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Level 10 - Champion Alumni

Re: Marketo and Wordpress Blog - Optimizing Known/Anonymous Lead Experience through Streamlining Forms

Sounds like you'd need the Form to use Known Lead HTML. But you may need it to be fancier because you want the first group of people to get a form, not a Button.

It's possible RTP can do this, however, is that really worth it to you?

Re: Marketo and Wordpress Blog - Optimizing Known/Anonymous Lead Experience through Streamlining Forms

Embedded Marketo forms, the longer one w/KL HTML, like Josh said. You don't need anything iframed.

Note: there's no such thing as a Marketo form in an iframe vs. Marketo LP in an iframe. You always need an LP, even if it does not contain anything other than barebones markup.

Anonymous
Not applicable

Re: Marketo and Wordpress Blog - Optimizing Known/Anonymous Lead Experience through Streamlining Forms

Thanks Josh and Sanford!

Also, just interested in confirming it's truly the case that:

iframe LP = can do pre-fill functionality but not 'known/unknown lead' / 'hide form/show form' functionality

Form embed = can do 'known/unknown lead' / 'hide form/show form' functionality but not pre-fill functionality

Re: Marketo and Wordpress Blog - Optimizing Known/Anonymous Lead Experience through Streamlining Forms

No, that's not the case. All forms support KL HTML.

PreFill is not supported natively for embeds$

If you only want to fill in the Email Address, though, you don't need PreFill proper. You can store the entered address in a cookie and also append the email address to your tokenized links. This will cover the same bases.