Marketo and Google Adwords - Integration Workaround

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Marketo and Google Adwords - Integration Workaround

Hello All,

My company recently joined the Marketo community and looking for some advice regarding a problem we're facing!

I'm trying to connect our Adwords and Marketo instances to have an accurate account of conversions. Attempted following the guide below but came to our first problem where the "Google Adwords" option is missing.

https://docs.marketo.com/display/public/DOCS/Add+Google+AdWords+as+a+LaunchPoint+Service

Ex. Our Instance

Screen Shot 2019-06-06 at 11.00.02 AM.png

Ex. The Guide

Screen Shot 2019-06-06 at 11.01.04 AM.png

After speaking with support and our AE, found out that we need to buy Lifecycle Modeler in order to have the "Google Adwords" option available.

In an attempt to sidestep needing to buy the additional add-on, I attempted using Google Analytics to track goal completions tied with specific Adwords/MK conversions but that was not successful.

Has anybody found a workaround to connect their Adwords and Marketo programs to accurately track conversions without needing to buy the add-on?

I appreciate any advice or steps to hopefully solve this issue!
Thanks,
Steven Barillas
2 REPLIES 2
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Level 7

Re: Marketo and Google Adwords - Integration Workaround

You can pass gclid to Marketo with a form submission or munchkin api

Export these when lead status or program status = x and upload into adwords

One thing to note, you've got 90 days from when the click id was generated to record a conversion against it

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Re: Marketo and Google Adwords - Integration Workaround

We'll try this route.

Thank you!