Marketo - Zoom Webinar program setup

rish_tracktik
Level 1

Marketo - Zoom Webinar program setup

Hi Everyone,

We recently switched from Go-to Webinar to Zoom. Now, native integration exists between Zoom and Marketo. I have connected the Launchpoint service and the functionality we are trying to achieve is to send our Invitation via Marketo and use a WordPress LP for registrations.
Once the registration is successful, a confirmation email goes out from Zoom. On setting the webinar in Zoom and connecting it with the Marketo Webinar program, I don't see an option to edit the registration URL in Zoom Webinar. Every time, we register via our LP, it causes a registration problem. 

Has anyone recently setup a webinar with Zoom and can help by providing inputs, what could I be doing wrong here.

We are using the business edition of Zoom webinar and I am a Licensed member of my Zoom org but not an admin.

Thanks.

 

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1 REPLY 1
Katja_Keesom
Level 6

Re: Marketo - Zoom Webinar program setup

The trick here is that you do not set up your registration page in Zoom. You set up your Webinar program in Marketo to link with the ID of the specific webinar. You have to make sure that, when a person registers, they are updated to Program Status Registered in Marketo. That is the trigger for the lead to be synced to your Zoom webinar as registrant and a personalized webinar url to be returned from Zoom to Marketo.

Although the sync of the person should also trigger your confirmation email in Zoom, I would actually suggest to move that process step to Marketo as well. As Zoom will feed back the personal webinar url for the person who registered, you can run your entire communication through Marketo, controlling your branding and email responses much better than from Zoom. I would run a quick test to assess how long it takes for the webinar url to be returned, so you can make sure you send the confirmation email once you are sure you have that back in Marketo.