Marketo - Salesforce Sync Issue "Required fields are missing: [Company]/n"

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Level 2

Marketo - Salesforce Sync Issue "Required fields are missing: [Company]/n"

Hi folks,

I recently uncovered this error in our system, and haven't been able to figure out why it is occurring. I have checked our field mappings, but that seems fine. This error does not occur on every record, so I don't understand why it happens on some of them. I have manually updated some records by copy/pasting the Company from the Lead in Salesforce over to the Lead record in Marketo. Silly. Not sure how to fix this via a batch either.... Would love any tips or suggestions.

The error:

REQUIRED_FIELD_MISSING: Required fields are missing: [Company]\n

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7 REPLIES 7
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Re: Marketo - Salesforce Sync Issue "Required fields are missing: [Company]/n"

Loren,

It is quite possible you are trying to sync over people in Marketo that do not have a Company Name on their record. If you create a person in Marketo, the company name is not required, but if you try to sync that person to SFDC, you will need to populate that field beforehand.

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Level 7

Re: Marketo - Salesforce Sync Issue "Required fields are missing: [Company]/n"

You can set a default company name for empty values by going to Admin => Salesforce => Edit sync options

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Level 2

Re: Marketo - Salesforce Sync Issue "Required fields are missing: [Company]/n"

Thanks Jay and Devraj. We do have those settings on - screenshot below.

What I see often is that there's a Company entered in Salesforce but it doesn't sync into Marketo.

Screen Shot 2018-12-04 at 6.35.52 PM.png

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Level 7

Re: Marketo - Salesforce Sync Issue "Required fields are missing: [Company]/n"

Are you saying your sales people are creating Account records and Lead/Contact records separately?

In that case a lead needs to be converted and added as a contact under the account record.

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Level 2 - Champion Alumni

Re: Marketo - Salesforce Sync Issue "Required fields are missing: [Company]/n"

Are the records originating from SFDC or MKTO?

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Re: Marketo - Salesforce Sync Issue "Required fields are missing: [Company]/n"

Good point Ashley, sales reps may not be entering company in some cases, it gets sync'd to marketo but can't sync back to SFDC.

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Level 2

Re: Marketo - Salesforce Sync Issue "Required fields are missing: [Company]/n"

In these cases there is a Company value showing on the Lead record in Salesforce. So that's not the issue. Mostly these records are coming from Marketo - marketo form fills.