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Marketo Sales Insight - Clicks, Opens, etc.

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Anonymous
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Marketo Sales Insight - Clicks, Opens, etc.

A little confused with the "clicks" and "opens" in marketo sales insight. There won't be any check marks, but if you hover over it it'll say "opened". And sometimes there is no check for "opened" but it'll have a check under "clicked". Has anyone figured out exactly what's going on there?
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Re: Marketo Sales Insight - Clicks, Opens, etc.

Hi Sara,

I think what you're seeing is the image description from hovering over where the checkmark will display when an email is opened.  That description is displayed if you hover a checkmark or non-checkmark for the Open column.  For the Click having a check without one for Open, this can happen frequently when a Lead does not download images for the Email as the Open activity for Sales Emails relies on the tracking pixel the same way Marketing emails from Marketo do.  If you're not including any images that would entice a Lead to download images for your Sales Email then they could skip downloading images but still click on the tracked link.

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Level 10 - Champion Alumni

Re: Marketo Sales Insight - Clicks, Opens, etc.

That doesn't sound like the correct behavior. Call Support.
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Re: Marketo Sales Insight - Clicks, Opens, etc.

Hi Sara,

I think what you're seeing is the image description from hovering over where the checkmark will display when an email is opened.  That description is displayed if you hover a checkmark or non-checkmark for the Open column.  For the Click having a check without one for Open, this can happen frequently when a Lead does not download images for the Email as the Open activity for Sales Emails relies on the tracking pixel the same way Marketing emails from Marketo do.  If you're not including any images that would entice a Lead to download images for your Sales Email then they could skip downloading images but still click on the tracked link.

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