We have an event program synced to a Saleforce campaign and for some reason not everyone is being synced over. There are 4 leads that, even though are marked as 'registered' in Saleforce, are not members of the program in Marketo. Does anybody have any idea what the issue could be? This is not a timing issue as it has persisted for at least 2 days.
Hi Nick Altenburg,
Can you confirm if the program is fully synced and not using an "add to SFDC" flow steps to update a persons status in the SF campaign?
Yes, it is fully synced. They are being registered in Salesforce, then the information is being pushed to the Marketo program.
If it's only those 4 and others are syncing then I'm assuming the sync is correct and the campaign and program status' match eachother. Have you checked to make sure that the 4 leads that are not syncing are visible and not hidden from the Marketo Sync User in Salesforce?
In your SFDC instance do you have a requirement on any specific field? For example in my instance, we can't have 2 letter states, the states must be fully spelled out and if they aren't the record will not be created/ added. Given that only a few are blocked I don't think unsyncing the entire program will be the solution. I think the solution is to go to the record level, and make sure everything is completed in the proper way.
Also, a couple of things that can make the sync fail :
Make sure that the tags in the marketo program are in sync with the member status. I faced the similar problem and after mapping the statuses the problem got resolved.