Marketo Nurture Strategy

[Anonymous]

I have some questions about Marketo nurture strategy. In order to implement a nurture program in Marketo, it looks like the best strategy is to plan and develop the following:
 

• Lead definitions
• Personas/buying roles
• Buying stages/sales funnel
• Content, timing and scoring
• Service Level Agreement (SLA)
• Lead Lifecycle/lead flow

 Do I have this right? Is there anything I am missing? Also, can someone recommend any resources that explain the different planning phases in depth? Thanks!

[Josh_Hill13]

You need a few more things:

• Entry criteria - when and who get into the program?
• Exit Criteria - when do you stop, exit, or mark someone as success?
• Scoring - don't bother to think of this as part of engagement nurture. It should be a central scoring system. It might be good to think about the actions that would lead someone to reach a threshold MQL though as part of the exit.