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Marketo & Net Promoter Survey

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Anonymous
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Marketo & Net Promoter Survey

I am redoing our NPS survey and process now that we have Marketo up and running. I am considering using the SurveyMonkey integration with Marketo to manage this. Would be interested in feedback from others who are using this combo, as well as alternative suggestions. We are a really small company so I am looking for something that is easy to setup and doesn't cost a lot.

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Anonymous
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Re: Marketo & Net Promoter Survey

SurveyMonkey is a good choice. (One thing about SM -- I would consider paying a few extra bucks so after someone completes the survey, they don't get taken to a generic SM page. You can take them to your own page instead.

Google Forms is nice too. (We used it for this Community's NetP survey.

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Anonymous
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Re: Marketo & Net Promoter Survey

SurveyMonkey is a good choice. (One thing about SM -- I would consider paying a few extra bucks so after someone completes the survey, they don't get taken to a generic SM page. You can take them to your own page instead.

Google Forms is nice too. (We used it for this Community's NetP survey.

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Anonymous
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Re: Marketo & Net Promoter Survey

Using Marketo's native form functionality as a lightweight survey tool is not a bad idea either - it gives you slightly better customizability and tracking. It all depends on how complex your NPS survey is, but most use just one question. You can't go wrong with either.

Anonymous
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Re: Marketo & Net Promoter Survey

Good point Charlie!!

Aslihan_Ayan_Ha
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Re: Marketo & Net Promoter Survey

I  also used Marketo forms  to run NPS surveys. We had the scoring form and followup questionnaire form directly thru Marketo without a glitch

Anonymous
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Re: Marketo & Net Promoter Survey

Thanks Scott & Charlie.

I am keen to have the NPS (and other survey results) captured in Salesforce. SM has a SF integration but it is way too expensive for the small number of surveys we expect to send each year.