Marketo 'Lead' Sync to Salesforce for Existing 'Contact' Record

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Marketo 'Lead' Sync to Salesforce for Existing 'Contact' Record

I'm wondering if it is possible for Marketo to sync someone over as a new 'lead' when they fill out a form or engage in another activity when there is already a 'contact' record of them in Salesforce?

3 REPLIES 3
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Level 7

Re: Marketo 'Lead' Sync to Salesforce for Existing 'Contact' Record

Marketo's native behaviour upon form fill is upsert, but you can force create a record with a webhook to a handler that submits the lead data using REST API

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Re: Marketo 'Lead' Sync to Salesforce for Existing 'Contact' Record

You do not need this. Just sync to SFDC and assign the contact to a lead queue and this will create a new lead.

It's really not recommended, though.

-Greg

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Re: Marketo 'Lead' Sync to Salesforce for Existing 'Contact' Record

Thank you!!