I was hoping some more experienced Marketo users may have some feedback on this topic. I am currently working on compiling a list of pros and cons of using Marketo Landing Pages vs. Internally Hosted Pages.
I know Marketo Pages are simpler to build and get live and create a more agile working environment, plus they will already have necessary tracking links built in. Are there any other key components I’m missing if we were to host pages internally outside of a longer process to build and having to add tracking codes to each page.
@Dan, do you have any trouble seeing landing page interactions in the Opportunity Analyzer report?
@Sanford, would love to hear more about prefill for external pages!
@Joe, did you hear back on social sign on?
We don't use the Opportunity Analyzer (since we have hundreds of active opportunities). Instead we use RCE (specifically, Program Membership Analysis and Program Opportunity Analysis). As long as you're capture the appropriate program status within your programs, have a properly built revenue cycle model, and move leads into the proper lead lifecycle statuses, then these two reports work great.
@Dan, that's a lot of "ifs"
I haven't gotten too deep into the RCM because we have to sync our Marketo leads to Netsuite and it's pretty dark in there.
I'd love to have some help/guidance on how to reconfigure the inherited setups and start building proper processes.