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Marketo ID definition

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Cecile_Maindron
Level 10

Marketo ID definition

Hello,

Marketo ID are for anonymous and known leads, right? So if in a report I'm x Marketo IDs have been associated to y GA sessions I know if we are talking about anonymous visitors or just leads.

Thanks.

Cécile

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SanfordWhiteman
Level 10 - Community Moderator

Re: Marketo ID definition

A Marketo ID is assigned to

  • still-Anonymous leads (anonymous web session only)
  • previously-Anonymous leads that have been converted to Known leads
  • leads Known from the start

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2 REPLIES 2
SanfordWhiteman
Level 10 - Community Moderator

Re: Marketo ID definition

A Marketo ID is assigned to

  • still-Anonymous leads (anonymous web session only)
  • previously-Anonymous leads that have been converted to Known leads
  • leads Known from the start

View solution in original post

Cecile_Maindron
Level 10

Re: Marketo ID definition

thanks Sanford Whiteman​ this is what I suspected but I wanted a confirmation.