Marketo Field Name for Campaign

[Anonymous]

I have a Marketo Campaign labeled as "Spark.contact me - alert email" in Marketo.  What is the Field Name that this is associated with?

[Anonymous]

Claude, the label nomenclature for programs and child assets is "Parent program.child asset" - the assets are not associated with any fields unless you have workflow that explicity capture the campaigns associated with contacts.

[Anonymous]

Thank you Charlie.

Related question:
How would one pass the Campaign name (expressed as "Parent Program.Child Asset") from Marketo to the CRM (in our case, SFDC)?

Thank you!