Marketo Facebook Adbridge not creating Custom Audience in Facebook

Level 1

Marketo Facebook Adbridge not creating Custom Audience in Facebook

Hi,

We have launched Facebook Custom audience service in our Marketo instance and accepted Custom audience terms and conditions consent inside facebook Ad account.

Now created a smart list inside Marketo with 41 leads and when trying pushing these leads into Facebook Custom audience, to create a new custom audience list in Facebook.

No custom audience created in Facebook account even after 24 hours.

Is there any limit on minimum no. of leads in a smart list that can be pushed inside facebook using adbridge?

Please help.

Thanks

8 REPLIES 8
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Re: Marketo Facebook Adbridge not creating Custom Audience in Facebook

Hi Graham,

Sorry for asking the obvious, but are you sure you are using a "Facebook custom audience" service?

And are you sure that your facebook account has access to the ad manager account you want to push custom audience data to?

finally, and tat might be the issue:

pastedImage_0.png

This means that is the smart list was empty when you created the audience and the leads qualified for the smart list later, they will not appear in the audience.

-Greg

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Level 1

Re: Marketo Facebook Adbridge not creating Custom Audience in Facebook

Hi Greg,

Thanks for your response.

Yes, Facebook custom audience service installed in Marketo instance (snapshot attached)

RMS_FB_CA_Service.JPG

Yes, Facebook account has access to an Ad account we want custom audience to be created. I am able to see all other FB custom audience list exist in facebook account

No the smart list with leads created first and then tried to push those leads as a 'New audience' inside facebook using Ad bridge icon in the bottom of leads view of smart list.

Not sure what is missing.RMS_FB_create_CA_using_Smartlist.JPG

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Anonymous
Not applicable

Re: Marketo Facebook Adbridge not creating Custom Audience in Facebook

Hi Graham,

We have the exact same issue using Ad bridge through to a Custom Audience. How did you get on here? Did you get a resolution?

Cheers
Dave

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Re: Marketo Facebook Adbridge not creating Custom Audience in Facebook

I do not see any other reason why this would not work. Have you called in Support ?

-Greg

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Re: Marketo Facebook Adbridge not creating Custom Audience in Facebook

How many leads are you pushing to Facebook? Perhaps it just didn't make any matches?

Primarily it is looking up to match on email addresses, so if you're a B2B company you might find this functionality limited for Facebook.

You could try switching the matching function to 'Advanced matching' to see if you can pick up more.

Lastly, you might want to check if Facebook has any restrictions in your jurisdiction on the size of the custom audience. If it is a small number I imagine FB wouldn't bother with a list because people within might be individually identifiable.

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Level 2

Re: Marketo Facebook Adbridge not creating Custom Audience in Facebook

This has happened to me and I was able to successfully upload the list by first creating a custom audience list in Facebook. Here's how I did it: 

  1. Go to Audiences in your Facebook Business account.
  2. Then Click 'Create Audience' pastedImage_3.png on the top-left of the list.
  3. Select Customer file
    pastedImage_1.png
  4. Then select copy and paste and paste a few email addresses from the list you're looking to import.
    pastedImage_4.png
  5. Once you've created the list, go back to Marketo and refresh the browser. 
  6. The custom audience list you created on Facebook should then appear when you're sending via Ad Bridge. 
  7. To check if it works, go back to Facebook and click on the list and check the audience list history. You'll see the activity details and how many have been added. It should match the activities you just did.
    pastedImage_5.png

This took me ages to figure out from trying to set up Facebook on Launchpoint, so hopefully it helps you. 

Goodluck! 
- Bianca

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Re: Marketo Facebook Adbridge not creating Custom Audience in Facebook

This was incredibly helpful Bianca, thanks for sharing!!! I would've had no idea what to do otherwise because nothing else was working!!!

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Level 3

Re: Marketo Facebook Adbridge not creating Custom Audience in Facebook

That worked! Thanks so much for posting this.