Marketo Exam Question - Roles of Marketing Stakeholders

Level 4

Marketo Exam Question - Roles of Marketing Stakeholders

On the Marketo exam, there's one question that asks the roles of the different stakeholders are during the scoring process (CEO, CRM, marketing, sales).

I couldn't find anything in the Product Docs about this, so does anyone have (or know where I can find) a resource that outlines the specific roles of each of the stakeholders?

Thank you all very much!

5 REPLIES 5
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Re: Marketo Exam Question - Roles of Marketing Stakeholders

Nick,

This is not a Marketo-specific question, rather the new Marketo Certification exam also tests general marketing principles and best practices. Just something to keep in mind as these concepts can heavily influence how you use Marketo.

Level 10

Re: Marketo Exam Question - Roles of Marketing Stakeholders

There are some thoughts on score building either in the Docs or on Marketo's Blog and Definitive Guide to Lead Scoring.

Level 6

Re: Marketo Exam Question - Roles of Marketing Stakeholders

Yes, this is found in the Definitive Guide to Lead Scoring. IMHO this doesn't really belong on the exam. I only knew to prepare for it because it came up in the test prep class.    

Re: Marketo Exam Question - Roles of Marketing Stakeholders

I remember being taken aback during my test and thought it was a trick question or something, because it wasn't what I anticipated being on the MCE

Level 6

Re: Marketo Exam Question - Roles of Marketing Stakeholders

I personally think it's not an appropriate question for the MCE Exam. And actually I disagree with their "correct" answer! But you know, teach to the test...