Marketo Email Marketing Benchmarks by Campaign Stats of various industries

Anonymous
Not applicable

Marketo Email Marketing Benchmarks by Campaign Stats of various industries

Hello,

I have looked around Marketo Forums & Resources, but I do not seem to find any report or data that would contain Email Marketing Benchmarks by Industry. I am looking for something similar to IBM's SilverPop report & MailChimp's resource. I have seen such requests for data has not really been answered since 2014, but I am wondering if there is anything available right now??

Thank you.

Best,

Sebastian

7 REPLIES 7
SydneyMulligan
Level 9

Re: Marketo Email Marketing Benchmarks by Campaign Stats of various industries

Is there something special you're looking for out of Marketo user data that these reports don't already provide?

SydneyMulligan
Level 9

Re: Marketo Email Marketing Benchmarks by Campaign Stats of various industries

There's also this, but it's about 5 years old: https://www.marketo.com/webinars/email-marketing-benchmark-results/ 

Anonymous
Not applicable

Re: Marketo Email Marketing Benchmarks by Campaign Stats of various industries

I don't know of one in particular, but either of those reports would be applicable to what you are doing in Marketo

Anonymous
Not applicable

Re: Marketo Email Marketing Benchmarks by Campaign Stats of various industries

Even that IBM report is from 2014 so that is pretty old, I would only take that as guidance and not fact at this point due to the fact that personalization capabilities are improving all the time and driving up email open rates

Leanne_Persang
Level 3

Re: Marketo Email Marketing Benchmarks by Campaign Stats of various industries

I would also like an answer to this... where can we find current email performance benchmarks for industry?

Chris_Saporito
Level 7 - Champion

Re: Marketo Email Marketing Benchmarks by Campaign Stats of various industries

Leanne Persang

At Summit they announced that there would be some new benchmark reporting features coming out. Not sure if they set an ETA but hopefully soon!

Jamie_Hunter
Level 2

Re: Marketo Email Marketing Benchmarks by Campaign Stats of various industries

Do you know if Marketo released any new benchmark information for email performance?