Marketo Campaign Reporting

Anonymous
Not applicable

Marketo Campaign Reporting

Hi All,

I recently took over our company's Marketo activities and have found this community very helpful. Currently I am diving into analytics capabilities for our email programs. I've ran several reports: for email, program and lead performance, but can't seem to get the same details as this report below. Any hints or tips on how I can create a report similar to this, without the Revenue Cycle addition, or advise if I need to use multiple reports to get these details?

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Cheers!

3 REPLIES 3

Re: Marketo Campaign Reporting

Hi Stephanie,

In Marketo, this type of report will be a Program performance report with Program Status columns.

-Greg

Anonymous
Not applicable

Re: Marketo Campaign Reporting

Thank you Gregoire,

I was able to run this report for our programs. However, I do not see a way to turn program status columns on. The only column is allows to me add is "Created At", am I missing something?

Re: Marketo Campaign Reporting

Hi Stephanie,

To add the status columns, go to the report -> setup -> add a "Channel". Ih the dialog box, you have a "Show program status columns" checkbox.

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-Greg