What tools have you found work best for identifying FT, MT and LT attribution? We recently saw a demo of Bizable and LeanData. Looking for feedback. We don't currently use RCE/RCA... would you recommend it to help with attribution?
Yes! You should definitely look at Marketo's analytics for this. It an do both FT and MT attribution as well as a lot more. Also, already integrated
I would do a lot of thinking about what you want to get out of this.