MSI Usage Report

Anonymous
Not applicable

MSI Usage Report

Hi, anyone and everyone!

I'd love to get some information on if there's a way to somehow capture a usage report for MSI (Marketo Sales Insight).  We'd like to determine which of our users is engaging with the tool and how often.  Is this possible?  If there's not an obvious way to do it, any workarounds?
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5 REPLIES 5
Edward_Masson
Level 10

Re: MSI Usage Report

Marketo is planning to release soon MSI email reporting but not usage by users.
In the admin section there is a little view of x number of users by license.
Anonymous
Not applicable

Re: MSI Usage Report

I don't know of a way to do this in Marketo but there is a salesforce app for tracking SFDC usage by user. Maybe this could work for this use case? https://appexchange.salesforce.com/listingDetail?listingId=a0N30000005uvAVEAY

Sorry I can't be of more help. 

- Jeff
Anonymous
Not applicable

Re: MSI Usage Report

EVERYONE wants to be able to do this. As I've said to these other posters with the same question as you (https://community.marketo.com/marketodiscussiondetail?id=90650000000PohbAAC, https://community.marketo.com/marketodiscussiondetail?id=90650000000PfioAAC):

Our workaround is to have a smart list that shows the email sent, by subject line--you get a count of how many were sent by each subject line. Then, pull into your smart list view the lead owner's last name so you can see who sent how many. The inherent problem is that if the rep changes the email's subject line, then you can't count that email!

I WISH MARKETO WOULD DELIVER ON THEIR PROMISE TO IMPROVE MSI REPORTING. They've been talking about it for years now...


 

Alexandre_Pelle
Level 2

Re: MSI Usage Report

After a very long waiting time, drum roll: Marketo released a new report type for that specific purpose. You can find the documentation here. 

https://docs.marketo.com/display/DOCS/Sales+Insight+Email+Performance+Report

I hope this helps!
Nora_Mendenhall
Level 1

Re: MSI Usage Report

A nice report, but what would make it better is to see the drill down to the contact level of those recipients/opens. Thx for the report doc link!