Lots of folks in a Nurture program not receiving messages despite active stream, being qualified.

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Lots of folks in a Nurture program not receiving messages despite active stream, being qualified.

We just set up a new Engagement program. There are campaigns to import both existing leads and to introduce new people as they enter the database. The program membership is at 65k -- but only 4 people received the first email. There are 3 emails activated and everyone should be at the top of the stream, so the issue isn't exhaustion. Any ideas what we did wrong? Common missteps here?

Thank you! 

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Re: Lots of folks in a Nurture program not receiving messages despite active stream, being qualified.

Kia ora Anna,

There's a few things to check, some of which you have already done - which is great

  • Email content is Active
  • Leads have an active cadence (not paused)
  • Have leads been sent this content before? If so, Marketo won't send it again
  • Are leads sitting in the right stream?
  • Stream Cadence has been set (sending date/time)
    • If your Stream Cadence is set to operate using local timezone, then Marketo will start processing this 25 hours ahead of time which will delay the sending
  • Are leads unsubscribed, invalid, or marketing suspended?