Losing historic details for leads when I run a new campaign
Hi, recently I've started to notice that I'm losing the historic details for my leads on SFDC each time I run some email campaigns from within marketo. The lead which may have been in SFDC earlier, enters SFDC as a brand new lead each time an email campaign is sent out. On checking the activity log for the lead in marketo, it gives me the historic details of the lead. Has anybody else experienced this, any help on this area?
Re: Losing historic details for leads when I run a new campaign
I'm a little confused about the process.
It sounds like:
1. You have leads in SFDC 2. You run a Marketo campaign 3. Marketo creates the same Lead in SFDC (Duplicate Lead) 4. The new lead in SFDC has different history than the older Lead in SFDC
It could be that you meant you had leads which were previously in both systems, but then Deleted in SFDC=True. So Marketo will sync those back sometimes and recreate them. Naturally, any SFDC history on the Deleted Lead is lost forever. Marketo may retain the Activity Log, but not all of that will be resynced as far as I know.