Hi Marketo Users,
We're considering using a data append or lead enhancement vendor to help us build our email database prior to importing our leads from our CRM system. Anyone have any thoughts to share? Thanks so much, lisa b
PS: I saw one list from a July post but figure if you've used any others, including Synthio. (Content below - thank you to the community already!).
Pulled from a July 2017 post
DNB >> ideal for Company and Hierarchy base data
I bet I responded to that earlier post. The vendor you choose depends greatly on what you want to do.
If you happen to have a good data analyst on your team, then you can ask your suitors to send sample matching data against your real database to look at match %. I recall many folks here would do this with Data.com and get FAR less than Data.com advertised. Again, it really depends what you want to do with this data.
Thanks so much, Josh! I think you did provide the earlier list. I really appreciate all this detail ... very helpful. The next step is to start investigating some of the companies you listed -- to learn more and compare against our specific needs. Great idea on the sample match, too.
One thing you may want to do while you're doing your evaluation period is only provide the vendor with a small timeframe to get you the matches. Then you know they're really using their product and not doing any manual scrubbing.
Our clients have told us good things about LeadSpace. If its enhancement you're after, I'd definitely look at them. LeanData is a great vendor as well, but are known more for lead to account matching as Josh mentioned above.
Definitely doesn't hurt to compare a few against one another and get some different quotes.
Hi Lisa! Just curious if you have completed any of your evaluations yet and if you are willing to share your findings. We are just starting the evaluation/comparison process on our end. The trick is finding the right tool for both Sales enablement and Marketing Automation.
Hi Delci, sorry for the delay! We're getting closer but nothing official yet. One thing we're noticing is the size of companies you're looking to target can make a bit difference. I'd be happy to share once we decide on a vendor and start using the source. And, if allowed, connect with me outside of Marketo? Thanks.