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List Performance?

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Anonymous
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List Performance?

Hello Marketo Gurus!

Is there a way to find out how my lists are performing that a slow adult such as myself can follow?

Thanks!

S

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Level 10 - Champion Alumni

Re: List Performance?

Then you can just run an Email Perf report + smart list=list.

Conversions can mean a lot of things, what is it to you?

see slideshare.net/jdavidhill  - there are slides on reporting.

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Anonymous
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Re: List Performance?

What type of performance are you looking for?

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Anonymous
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Re: List Performance?

Sorry for the lack of detail. I guess it would be overall engagement: opens, clicks, conversions, etc. Really just looking for a general overview of how my main lists are reacting to campaigns.

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Level 10 - Champion Alumni

Re: List Performance?

Depends on what metrics.

  • Email perf+Smart List
  • Smart Lists
  • Lead Perf report
  • RCA
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Anonymous
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Re: List Performance?

Got it. If I had to choose metrics then I would say Email Opens + Email Clicks + Form Fills.

Email Opens/Clicks may be enough, though.

Highlighted
Level 10 - Champion Alumni

Re: List Performance?

Then you can just run an Email Perf report + smart list=list.

Conversions can mean a lot of things, what is it to you?

see slideshare.net/jdavidhill  - there are slides on reporting.

View solution in original post

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Anonymous
Not applicable

Re: List Performance?

Thanks Josh! Once again you saved my a**.

Cheers

Edit: Conversions for us are simply form fills right now.