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Links as Tokens

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Anonymous
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Links as Tokens

Hi Everyone,

We are doing a campaign where we had to use a link (that is unique to each person) as a token in our email.

When we checked the reporting, Marketo was only giving us 13 clicks on the variable links whereas google analytics was showing at least 545 direct clicks.

Does anyone know if the token could be messing up our reporting or what could be messing up the reporting on the marketo side?

Does Marketo not track URL's if they are in tokens?

Thanks!

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Level 10 - Community Moderator

Re: Links as Tokens

What is almost surely happening is you're including the http​:// or http​s:// in the token. This won't work.

The token should contain hostname, path, query string, etc. but the protocol must be hard-coded outside of the token.

<a href="https://{{my.token}}">Visit Us</a>

The rules are somewhat different if you're using Velocity tokens but I assume you're not.

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Level 10 - Community Moderator

Re: Links as Tokens

Please move the question to Products and I'll answer there (this space is for gen'l marketing questions).

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Anonymous
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Re: Links as Tokens

Sorry

Highlighted
Level 10 - Community Moderator

Re: Links as Tokens

What is almost surely happening is you're including the http​:// or http​s:// in the token. This won't work.

The token should contain hostname, path, query string, etc. but the protocol must be hard-coded outside of the token.

<a href="https://{{my.token}}">Visit Us</a>

The rules are somewhat different if you're using Velocity tokens but I assume you're not.

View solution in original post

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Anonymous
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Re: Links as Tokens

Thank You!!!!!!