Linking multiple Marketo programs to one Zoom Webinar

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Level 5

Linking multiple Marketo programs to one Zoom Webinar

Hi all,

 

I'm set up an integration with Zoom webinars which seems to be working well. We want to promote the same webinar to different segments of our database. For internal reasons, the easiest way would be to have separate Marketo webinar programs. I've done some testing, and it *seems* to work OK. People marked as registered in either program, their info is passed to Zoom.

 

But I'm curious if anyone else done this, and are there any potential pitfalls I should be aware of? 


Thanks,
James

3 REPLIES 3
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Level 10 - Champion Alumni

Re: Linking multiple Marketo programs to one Zoom Webinar

Hi James,

 

Generally none of the webinar providers recommend this. You want a 1-1 relationship between Program and Webinar.

 

Glad it's working.

 

If you want to track success rate of AB tests, different channels, etc I recommend leveraging UTM parameters and then reporting in SFDC or using smart lists.

 

It's sleeker and easier to maintain.

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Level 6

Re: Linking multiple Marketo programs to one Zoom Webinar

Hi James

 

You can't really do this since the webinar integration is reliant upon the program statuses in a program that is synced to Zoom. So if you could have two Marketo programs synced to the same Zoom webinar....then if the program status changes to "attended" on the Zoom side, should it update BOTH programs? This gets a bit messy and the integration doesn't support it.

 

However, we run something like this as a workaround: we have one master program synced to the webinar, and then if we invite people via another program, we just use a flow step to change their status to be "invited" in the master program from the other program. So you are still using that master program for program status and the Zoom sync, but you can trigger different statuses from different places. 

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Re: Linking multiple Marketo programs to one Zoom Webinar

Hi Jame,

 

Wondering if you manage to connect multiple Marketo programs to the same webinar? We are planning to do the same as we have multiple partition. What is your suggestion on this?

 

Thanks,

 

Diego