LinkedIn Lead Gen and GDPR

Level 8

LinkedIn Lead Gen and GDPR

Hello Nation -

I'm working on a LinkedIn Lead Gen campaign and trying to ensure GDPR compliance. On the LI form, there's an option for privacy policy and a checkbox but I'm not seeing that data transmit to Marketo, nor is it an available field to map in the LaunchPoint. Does someone have an explanation on how to record their check (or lack of) from the form?

7 REPLIES 7
Level 10 - Champion Alumni

Re: LinkedIn Lead Gen and GDPR

Level 8

Re: LinkedIn Lead Gen and GDPR

Not really, Josh Hill​.  I know how to do field mapping but what I don't know is how to find the field from LI.  It's not in the drop down of fields that pass from LI to Marketo.

Level 5

Re: LinkedIn Lead Gen and GDPR

Hi Robb, i have the exact same issue. have you been able to find a solution to it? if so, how did you do it?

Thanks. Axel

Level 6 - Champion

Re: LinkedIn Lead Gen and GDPR

Were you guys able to find a solution? I'm looking at setting this up now.

Level 10 - Champion Alumni

Re: LinkedIn Lead Gen and GDPR

We haven't, Amy - and have since abandoned this integration (we still promote on LI, but use a workaround (the Marketo Forms API to ingest the data into Marketo).  This does require additional integrations (we're using our agency and Convertr)).

Re: LinkedIn Lead Gen and GDPR

Has anyone had any success with the custom checkboxes? I continue to face this same issue and also abandoned our LinkedIn Lead Gen Forms entirely for this exact reason. 

Level 6 - Champion

Re: LinkedIn Lead Gen and GDPR

Ooh this is interesting, we are looking to implement LinkedIn integration. It's possible that they don't pass from LinkedIn to Marketo, but since they're required on the LinkedIn form, you just document this in your compliance. If you have a "GDPR Notes" field you could create a Smart Campaign to update that field when they come in through LinkedIn.

You also want to make sure you have a Data Privacy Agreement signed with LinkedIn if you do not already.