I am looking for some guidance around lead scoring and lead nurturing and wondered if anyone had any presentations that they use when communicating about Marketo internally? The audience is an inside sales team and we would like to provide them with an introduction to lead scoring and nurturing to our team in Germany.
Any suggestions welcomed
Hi Malcolm Price - I don't have any presentations of our own that I could share, but check out this Marketo guide: 4 Steps to Developing a Winning Lead Scoring Model
It's at a high enough level for Sales to understand the importance of scoring, and it has quite a few graphics you could lean on.