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Lead Web Activity known contacts

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Lead Web Activity known contacts

Hi everyone,

I was wondering if you would have some insight into web activity tracking as it relates to known contacts.

I know that a lead must click a tracked link in a email that directs the lead to a Marketo landing page or a web page that has Munchkin tracking code on it. This way we can associate a lead record with the web page activity. But I heard that other automation platforms could associate a lead record with a web activity if the contact previously just opened an email.

Does anyone has some knowledge on that?

Thanks,

Leith

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Level 10 - Community Moderator

Re: Lead Web Activity known contacts

But I heard that other automation platforms could associate a lead record with a web activity if the contact previously just opened an email.

Does anyone has some knowledge on that?

Impossible. Cookies set in response to pixel tracking are not seen when the person browses your site/landing pages.

View solution in original post

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Highlighted
Level 10 - Community Moderator

Re: Lead Web Activity known contacts

But I heard that other automation platforms could associate a lead record with a web activity if the contact previously just opened an email.

Does anyone has some knowledge on that?

Impossible. Cookies set in response to pixel tracking are not seen when the person browses your site/landing pages.

View solution in original post

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Re: Lead Web Activity known contacts

Thanks. I thought so but just needed to confirm.