Lead Scoring for Different Types of Webinars

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Anonymous
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Lead Scoring for Different Types of Webinars

We currently score our webinars for the usual: Registered, Attended, etc.

We want to add another level to this scoring for specific types of webinars (i.e.: regular webinar= +5, product-related webinar= +8, etc.) Anyone have some ideas on how to accomplish this?

8 REPLIES 8
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Anonymous
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Re: Lead Scoring for Different Types of Webinars

Yes, what you can do is use a tag to identify different types of webinars.  Then use a Choice at the Scoring step to say if tag = 1 then +8 if tag = 2 then +5 etc...

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Level 10 - Champion Alumni

Re: Lead Scoring for Different Types of Webinars

By Tag, you mean a separate field.

Program Tags are not currently available in smart lists or flow steps.

Usually the way you do this is to name the Webinars with Product, Regular, etc. and then the trigger says Program Name CONTAINS "Product A"

Very effective for differentiating Forms, Pages, etc.

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Re: Lead Scoring for Different Types of Webinars

Ideas to vote for here:

-Greg

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Anonymous
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Re: Lead Scoring for Different Types of Webinars

I agree we name one campaign type "demo" the other "webinar" so we can score them differently.

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Anonymous
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Re: Lead Scoring for Different Types of Webinars

Her is a suggestion:

You could be very specific and define the programs that will have a higher or lower score when a program status is changed.  pastedImage_2.png

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Re: Lead Scoring for Different Types of Webinars

But there is no relation between the trigger and the filter, right? If the lead/contact is a member of one of the 3 event programs and the program status changes in 10 other programs, this will trigger and validate 10 times.

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Re: Lead Scoring for Different Types of Webinars

Hi Stijn,

Yes, this is correct.

The best solution is to use a solid naming convention and the following trigger:

pastedImage_0.png

The contains and the solid naming convention will enable to select only certain types of programs

and vote here:

-Greg

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Anonymous
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Re: Lead Scoring for Different Types of Webinars

I like the suggestions here about using naming conventions in your Program names. We have two types of webinars (educational and sales) and have set up different Channels for them. We have one scoring campaign that triggers off a status change in one of the webinar channels and a second one for the other.