Lead Nurturing / Drip Campaign / Traffic Cop / Gatekeeper - Where are the How To's?

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Anonymous
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Lead Nurturing / Drip Campaign / Traffic Cop / Gatekeeper - Where are the How To's?

I am trying to create a nurturing campaign and I have seen "traffic cop" and "gatekeeper" and "programs" mentioned as best practices, but I cannot find any resources on how to set these up - just the basic "drip campaign" instructions.

Thank you.

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Re: Lead Nurturing / Drip Campaign / Traffic Cop / Gatekeeper - Where are the How To's?

Hey Jennifer,

Outlines of "Traffic Cop" and "Gatekeeper" types of smart campaigns can be found in this webinar.  You can also see some people presenting on applied versions of them in this one.
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Anonymous
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Re: Lead Nurturing / Drip Campaign / Traffic Cop / Gatekeeper - Where are the How To's?

Hi Kenneth,

Those links are not working for me. It says that an error occurred or the page was not found. Could you repost them?

Thanks!
Emily