Lead Gen and Partitions

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Lead Gen and Partitions

Our Marketo DB is divided into several partitions.

We use email address and a unique key for deduping. The same email address can be in a single partition more than once if the unique key is different, which is possible.

Recently we launched several lead generation programs.

Here's my challenge. There's a potential issue where a lead may already exist in one of the partitions of our instance. So the person goes to fill out the form, but I don't think Marketo will add the lead to the database.

We're an insurance company, so someone can be a Member Customer... s/he can also be an Employer Group Admin...and potentially a broker too. (these are some of our partitions)

So I think these leads end up in a black hole.

Is there a way we can get around this?

2 REPLIES 2
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Level 10 - Champion Alumni

Re: Lead Gen and Partitions

The issue isn't about scoring.

We do something similar so I believe you can test:

  • Placing the forms in a Default WS that provides the unique ID you need and then route the record to the correct Partition.
  • Place a central flow that listens across all partitions to ensure proper routing.

it's not really perfect so i recommend testing it.

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Re: Lead Gen and Partitions

Hmm that makes a lot more sense now. This is an operational step.