LaunchPoint/3rd Party Tool To Differentiate Real Clicks From Spam Clicks

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Level 1

LaunchPoint/3rd Party Tool To Differentiate Real Clicks From Spam Clicks

Hey All,

We are having a serious issue with click data being inflated by email security software. We are looking for any tools that have the able to differentiate between real user clicks into our nurture emails and those clearly done by some kind of email filter.

2 REPLIES 2
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Level 6

Re: LaunchPoint/3rd Party Tool To Differentiate Real Clicks From Spam Clicks

You might also think about trying something like "visits webpage with URL= _____" and using UTMs on the email buttons/images to track clicks in an email instead of actually counting the clicks. Seems like in the last year or two this metric (clicks link in email) has depreciated significantly in clarity because of the concentration of email scanning software - maybe time to build a better mouse trap.

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Level 10 - Community Moderator

Re: LaunchPoint/3rd Party Tool To Differentiate Real Clicks From Spam Clicks

... and those clearly done by some kind of email filter.

There's nothing clear about it, though, that's the whole idea. Pls read the comments on this thread: