About the Role
We’re looking for an ambitious, hard-working, data-driven Marketing Automation and Operations Manager with 4+ years of experience in designing, developing, managing, and optimizing integrated demand generation campaigns in Marketo and similar tools. This starts with owning all aspects of our marketing automation from building/executing email programs to enforcing/streamlining email data governance, reporting, segmentation, and database cleansing. You’ll be the liaison between marketing and engineers to manage the implementation and day-to-day operation of marketing automation processes and tools. You’ll capture and analyze key metrics, provide post-campaign analysis and work with the team to optimize performance and ROI for all marketing programs. Also you have performed system migrations & integrations before with SalesForce.
Serve as the Email Data Expert (Front-end & Back-end )
Partner with internal Salesforce admin
Key contributor to the Life-cycle marketing team