Thank you for your comments. I've moved most of my external altercations to the forms API, works like a charm.
As for the overall issue here... I think that having to prefix values is bad UX. There needs to simply be the option in the visibility rules to select the default for each rule. Although your solution you used in that pen^ works well and I will probably end up mimicking, its ~30 lines of js that should be built in and I would hate to have to update every time my company decides to move into another territory.
You don't have to prefix values. Heck, you could use an intuitively-named JS object or array of objects, or whatever data structure you want. And you could even fetch the list from your server via Ajax so the list can be stored separately from the form....
Anyway, I agree that having more robust (or at least bug-free!) built-in business rules would be good, but my experience with form builders is that I always want to do something the form builder doesn't do natively: no matter how much it offers, it somehow doesn't fit my I-don't-think-it's-crazy use case or preferred UX (on the client side). That's why I'm glad that the Forms 2.0 API exists because you really can hook in unlimited logic but you don't have to sync your own back end with Mkto.