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Is token data pulled at point of click?

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Is token data pulled at point of click?

Hello community,

If I have token parameters within my URL to prefill on a Marketo landing page it directs too, are the tokens values populated at the point of click or after someone lands on the page?

Thanks!

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Re: Is token data pulled at point of click?

If you have tokens as URL parameters within an email, Marketo will render the link at time of send with the parameters hardcoded behind the link tracking url.  This means if a token value changes in Marketo, your link that was previously sent to the client will not update.  

If you want the link to update with the newest set of parameters upon click, you can setup a landing page in Marketo that is nothing more than a script to add the URL parameters and redirect to your destination page.  That will result in this flow:  Link Click -> Redirector LP (that builds the link) -> Destination Page

Note: This can add a tiny bit of loading time to get to the destination page but is generally unrecognizable in the user experience. 

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Level 5

Re: Is token data pulled at point of click?

If you have tokens as URL parameters within an email, Marketo will render the link at time of send with the parameters hardcoded behind the link tracking url.  This means if a token value changes in Marketo, your link that was previously sent to the client will not update.  

If you want the link to update with the newest set of parameters upon click, you can setup a landing page in Marketo that is nothing more than a script to add the URL parameters and redirect to your destination page.  That will result in this flow:  Link Click -> Redirector LP (that builds the link) -> Destination Page

Note: This can add a tiny bit of loading time to get to the destination page but is generally unrecognizable in the user experience. 

View solution in original post

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Re: Is token data pulled at point of click?

Thanks! What if it's a redirect and the redirect URL has the token parameters? Our system unsubscribe uses a redirect to reference a URL with these token parameters. So if they click the system unsubscribe token link on the email after send, it hits the html in the unsub section under admin which has token parameters appended to it. Will this not load the same if at all?

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Re: Is token data pulled at point of click?

The default system behavior will append:   'mkt-tok=someValueHere'  on the end of links / urls.  This is what the web tracker uses to identify a visitor and forms use this for autofill.   If you are just using that function then standard form auto-fill will update similarly to the opt-out example.  

If you are adding your own custom parameters to links such as:  https://www.somesitehere.com?customId={{lead.customId}}&otherId={{lead.someOtherThing}}  I would not expect the parameters to update if a change value occurs in the fields merged. 

hope it helps!