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Incognito window for lead capture at trade shows?

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Anonymous
Not applicable

Incognito window for lead capture at trade shows?

We're developing forms/landing page to capture leads at events & trade shows. We've noticed a bit of a lag within our internal processes from the time a lead is captured on the trade show floor to the time the lead is followed up with by our sales team.

The vision for this project is that attendees will fill out the form at the show to be entered into our drawing. This form will mostly be for leads that we do not suspect they are currently interested in our service (they may just want our awesome prize). However, there will be a check box on the form that will allow the lead to self identify as a true lead which will then be routed to our sales team.

We also have a second form that our reps will fill out with true MQLs at the show, which will pass the lead over to our CRM (SFDC) within 5 minutes of completing the form. This form allows the rep to collect more information about the lead before passing it over to our sales team. It is also not customer-facing friendly.

Both forms will be filled out on the trade show floor using iPads.

So the question is....

We want to be sure the lead does not get cookied with the iPad's information because we have various scoring campaigns set up based on pages visited on our website. Our thought was to use an incognito window for form submission.

Is there any way to avoid opening up a new incognito window after every form submission?

Or is there a way to have the follow up URL create a new incognito window with a clean lead submission form?

1 ACCEPTED SOLUTION

Accepted Solutions
Dan_Stevens_
Level 10 - Champion Alumni

Re: Incognito window for lead capture at trade shows?

We have a special landing page template that includes the following code (including the code that Stijn references from Kenny) so that it can be used for this exact use-case that you provided:

NOTE: be sure to replace window.location.host with your domain name (and surround it with quotes, e.g., ".domain-name.com"

-----------------------------------------------------------

<!-- CREATE EMPTY MUNCHKIN COOKIE - TO ESENTIALLY MAKE THE PAGE UNTRACKABLE -->

  <script>document.cookie = "_mkto_trk=;path=/;domain="+window.location.host+";expires=0"</script> 

<!-- END -->

<!-- Clear the Marketo tracking cookie value on submission of the form, without having to delete the cookie itself from the user’s browser. -->

  <script>

//add a callback to the first ready form on the page

MktoForms2.whenReady( function(form){

  //add the tracking field to be submitted

        form.addHiddenFields({"_mkt_trk":""});

        //clear the value during the onSubmit event to prevent tracking association

  form.onSubmit( function(form){

  form.vals({"_mkt_trk":""});

  })

})

</script> 

<!-- END -->

-----------------------------------------------------------

View solution in original post

5 REPLIES 5
Alex_Stanton1
Level 8 - Champion Alumni

Re: Incognito window for lead capture at trade shows?

You could remove tracking from the page with the form: How to remove Munchkin from landing pages.​ Since this also prevents you from tracking the Fill Out Form in the activity, you could add a hidden custom field to the form and be able to track who filled it out like that.

Keep in mind that if someone is already in the database and a form is submitted with their email address, any information will go update the existing record.

- Alex - DemandLab

Stijn_Heijthuij
Level 7

Re: Incognito window for lead capture at trade shows?

Hi Christina,

In some cases removing the tracking script from the page is not what you want. In those cases you can prevent Marketo from setting a tracking cookie when a form is filled.

The post written by Kenny Elkington can be found on the Developers section. I found it very usefull in the case of a refer-a-friend program or the data entry program for a Callcenter.

http://developers.marketo.com/blog/clearing-marketo-tracking-cookie-from-forms-2-0-submission/

Hope it helps

Dan_Stevens_
Level 10 - Champion Alumni

Re: Incognito window for lead capture at trade shows?

We have a special landing page template that includes the following code (including the code that Stijn references from Kenny) so that it can be used for this exact use-case that you provided:

NOTE: be sure to replace window.location.host with your domain name (and surround it with quotes, e.g., ".domain-name.com"

-----------------------------------------------------------

<!-- CREATE EMPTY MUNCHKIN COOKIE - TO ESENTIALLY MAKE THE PAGE UNTRACKABLE -->

  <script>document.cookie = "_mkto_trk=;path=/;domain="+window.location.host+";expires=0"</script> 

<!-- END -->

<!-- Clear the Marketo tracking cookie value on submission of the form, without having to delete the cookie itself from the user’s browser. -->

  <script>

//add a callback to the first ready form on the page

MktoForms2.whenReady( function(form){

  //add the tracking field to be submitted

        form.addHiddenFields({"_mkt_trk":""});

        //clear the value during the onSubmit event to prevent tracking association

  form.onSubmit( function(form){

  form.vals({"_mkt_trk":""});

  })

})

</script> 

<!-- END -->

-----------------------------------------------------------

View solution in original post

Dan_Stevens_
Level 10 - Champion Alumni

Re: Incognito window for lead capture at trade shows?

UPDATE: After doing some additional testing - and collaborating with Sanford Whiteman​ - the only code that should appear in the <head> of the landing page is:

<!-- CREATE EMPTY MUNCHKIN COOKIE - TO ESENTIALLY MAKE THE PAGE UNTRACKABLE -->

  <script>document.cookie = "_mkto_trk=;path=/;domain="+window.location.host+";expires=0"</script> 

<!-- END -->

The rest of the code needs to appear AFTER the form on the landing page - as an HTML element.  In fact, we created a snippet script that can be easily dragged/dropped onto our landing page (traditional LPs, not guided).

pastedImage_0.png

and to be safe, make sure this snippet is placed as the last of the page elements:

pastedImage_1.png

Anonymous
Not applicable

Re: Incognito window for lead capture at trade shows?

Hey Sarah (Klaphake) Luckow​ & Louie Frank​!

This is one of the threads I was talking about