Solved! Go to Solution.
To add to this thread - what if you don't have SalesForce? We use DialogTech for call tracking, don't have Salesforce and don't have an integration with our CRM, so to get them in Marketo I need to import a list. BUT I want to make sure all of the acquisition data, lead created date, etc. reflects they date that they called in with an interesting moment for that day not the day I upload the list. Is that possible? What other factors do I need to consider for a well-build program that shows ROI for call ins?