Since our company recently got blacklisted (due to an unfortunate moment where someone accidentally sent an email to our entire lead database), we are trying to get off of the list. Marketo suggested that we send an opt-in email to those leads that have been inactive for the past 3-6 months to update their preferences. I created a Smart List to capture these leads but the number seems a little too high to me. Are these filters correct?
Solved! Go to Solution.
Unfortunately you're right...our database is a disgrace lol. We desperately need a real CRM like Salesforce.
Good call. That dropped down the number a little bit. It's still pathetic though but I am doing it right lol. Thanks!