Inactive Leads: Reactivation campaign

[Anonymous]

Hi All,

My main problem is I have a bunch of leads on Marketo who have been inactive for quite some time. I am currently trying to clean our database and was wondering if I should go down the email reactivation route.

Any ideas or suggestion on how this can be achieved??
 
Thanks in advance.

Chris

[Anonymous]

A great tagging campaign is an email talking about the events your company will be at in the next 90 days...and there is always the holiday card model... 🙂

[Anonymous]

another great idea is the build a subsciption preference managment page and send these people a link to it. here is a link to a video on this...

[Anonymous]

Thanks Mark...will look into subscription managment