ITP 2.0 - Marketo Munchkins affected?

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ITP 2.0 - Marketo Munchkins affected?

I've just become aware of the ITP 2.0 standards to be rolled out next year.  I understand it aims to reduce the ability of third-party web trackers with cookies.

Is this something to worry about with Marketo munchkins? Are there any steps I need to take keep the munchkin tracking feature in place? 

Can somebody link me to Marketo documentation addressing this issue? TIA!

2 REPLIES 2
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Re: ITP 2.0 - Marketo Munchkins affected?

AFAIK, Marketo munchkin cookie is a first party cookie, if implemented properly.

-Greg

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Level 10 - Community Moderator

Re: ITP 2.0 - Marketo Munchkins affected?

AFAIK, Marketo munchkin cookie is a first party cookie, if implemented properly.

Unfortunately, it's not that simple. The Munchkin cookie can be affected because it is also used in 3rd-party contexts. A prime example is when the embed code is used on a 3rd-party site, and it loads from the primary landing page domain (as is itself necessary to deal with Firefox Tracking Protection and privacy plug-ins mistakenly blocking the forms library).