We have been working to improve our marketing and sales alignment but have continually run into road blocks for how we (marketing) can/will support sales through the late stage finalist presentations (and other custom campaigns). Our busines model deals with very large B2B sales that take months/years to close and we also have a small 4 person team.
I am curious how your organization supports sales with finalist presentations and pitch decks. Do you build custom decks for them? Who owns the talk track/story? Do you have an agency involved for design, etc.? What expectations do you have of sales before marketing gets involved?
We have a lot of programs built to support top of the funnel and midddle of the funnel activities but we have a gap when it comes to closing the deal.
Would love any of your advice/feedback!