How would I embed a form into a website which would send emails through Marketo?

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Anonymous
Not applicable

How would I embed a form into a website which would send emails through Marketo?

I'm totally new to Marketo and want to embed a form into a web page. After submission I'd like to send an email based on the inputs of the form. Is this possible?

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Level 8

Re: How would I embed a form into a website which would send emails through Marketo?

This is very simple and doable. This is 101 level stuff.

Create a landing page.

Add a form.

Create a smart campaign listening for that form to be filled out.

In the flow, send the email.

First create the form and approve it. Then create the landing page, add the form and approve it. Then create the email and approve it. Then create the smart campaign and activate it on a trigger (orange smart list action with a lightning bolt icon) and put the email in the flow step.

Test it out and launch.

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Re: How would I embed a form into a website which would send emails through Marketo?

What about when it's NOT a Marketo Landing Page, but rather a website page with an embed Contact Us form?  Obviously we can track form fill outs in Marketo based on the form, but trying to figure out the logic with an embed form on a non-Marketo LP.   I may be answering my own question here...so we embed a form and want to link any form fill-outs to a specific email address that will receive the alert.   We need a campaign in Marketo listening on a trigger for that form on that web page correct?  Then we send the alert to that specific email.   I feel like I'm needing a bit more to this scenario, like the embed code itself, does it require smart campaigns in Marketo?   It's not like you just give someone the embed code and say good day! 

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Level 10 - Community Moderator

Re: How would I embed a form into a website which would send emails through Marketo?

You should open a new thread: adding to old threads means things get lost in future searches, and you'll never be able to mark responses as Correct (since you are not the thread owner).

The short answer: yes, you need a Smart Campaign, otherwise the Filled Out Form activity will not result in a follow-up alert. But there isn't anything else to do (aside from organizing your programs, of course).

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Re: How would I embed a form into a website which would send emails through Marketo?

Thanks Sanford,  good to know about asking questions in new threads, Robb's my prior manager so I tend to ask him a lot of questions, but you and Greg have a lot to offer too and I definitely appreciate your feedback!    And definitely part of the struggle is how to organize a Marketo instance which is something I am working on now that somewhat coincides with my question.  Thanks Again!!

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Re: How would I embed a form into a website which would send emails through Marketo?

Hi Trinity,

To get maw exposure to your questions you should rather create new threads than answering to an old one: only people who have already contributed to the thread (in this Case Robb and I) will notice your question.

Now the answer to this one is that Robb's approach works for embedded forms as well. The only difference is that you will have to add a "referrer" constraint in the "fills out form" trigger and list the URL of the page containing the form in the contraint.

-Greg

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Re: How would I embed a form into a website which would send emails through Marketo?

Thanks Greg!!  You have been helpful to me before I appreciate your response here, as I mentioned to Sanford, I know Robb personally, so I bug him a lot on here or I'm trying to anyway, but I see your points that a new thread would be beneficial to not only me but to someone else with the same question.  Still trying to get the hang of this even though I've been on here for more than a year, I switched jobs so I'm taking a more active approach in the community.   

And yes! The referrer constraint is the important piece to the answer of my question, sometimes we get a little feedback but there's still yet some deeper answers to discover and this is a good example!    Thanks Again!!

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Re: How would I embed a form into a website which would send emails through Marketo?

I promise Sanford and I did not exchange, despite the similarity in our answers written 2 minutes appart which is quite funny

-Greg

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Re: How would I embed a form into a website which would send emails through Marketo?

Haha!!   That is so funny, glad you cleared that up because I thought if I dare make the same mistake on here again I'll have you two to answer to! LOL!!!