How to view spam complaints in marketo?

Nick_Weirens
Level 2

How to view spam complaints in marketo?

How do you view the number of spam complaints you get in marketo by 30, 60, 90 days etc?

9 REPLIES 9
Sabuhi_Yahyaye3
Level 3

Re: How to view spam complaints in marketo?

Nick Weirens You can see it by creating a smart list with the following filters: Email Bounced is any (you can also add a "Date of Activity" constraint) & Email Suspended Cause contains spam, block, blacklisted, 550, 553, 554.

Nick_Weirens
Level 2

Re: How to view spam complaints in marketo?

Ok, all of those are not actual spam complaints though, correct? That could be companies filters blocking us right or indicating spam? I just want to know how many people mark our emails as spam

Sabuhi_Yahyaye3
Level 3

Re: How to view spam complaints in marketo?

Yes, you are correct. They are not all actual spam complaints, but these errors can be triggered if someone marks your email as spam and next time your email will not be delivered to them.

Samantha_Cossum
Level 3

Re: How to view spam complaints in marketo?

Do you have access to Revenue Explorer? If you do, the emails reports in there allow you to add the metric "Complaints" and/or "% Complaints".

Amy_Goldfine
Level 10 - Champion Alumni

Re: How to view spam complaints in marketo?

It's crazy to me that you need RCE/RCA to get these kind of email insights!

Amy Goldfine
Marketo Champion & Adobe Community Advisor
Ian_Shields
Level 2

Re: How to view spam complaints in marketo?

This is the smart list criteria I use to view the number of spam complaints. Change the date of activity in the past: 60, 90, etc.

Unsubscribe from spam complaint.png

avastlaurent
Level 1

Re: How to view spam complaints in marketo?

Can you filter this further to be specific to campaigns? 

Darshil_Shah1
Level 10 - Community Advisor

Re: How to view spam complaints in marketo?

You can see which emails lead to unsubscribes in the Email Performance report. There are unsubscribe count and % unsubscribe columns in the Email Performance report. Unsubscribe numbers are also available in the Email Send program's dashboard. Lastly, you can have a setup created in Marketo where you update the progression status of a person to a dedicated Unsubscribed value when they unsubscribe from the local emails/assets to see how many people got marked as Unsubscribed for each program.

SaurabhGoyal_GN
Level 3

Re: How to view spam complaints in marketo?

Hi @Nick_Weirens - 

Please go through this thread, may give you additional thoughts - https://nation.marketo.com/t5/ideas/wanted-method-to-identify-spam-complaints/idi-p/258252