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How to sync Marketo Segmentation to SFDC field

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Level 6 - Champion

How to sync Marketo Segmentation to SFDC field

Does anyone know the best way to get Marketo segmentations added as fields on the contact records in SFDC? For normal fields, we'd create the field in SFDC, give our integration user permissions to read/write the field, then I'd build the various Marketo pieces to update that field as needed, but segmentations don't point to a specific field, right?

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Level 10 - Community Moderator

Re: How to sync Marketo Segmentation to SFDC field

...but segmentations don't point to a specific field, right?

Well, they do and they don't. In some very exotic integration scenarios, it's possible to extract the lead's segment as a string value. But for your purposes you're going to need to reproduce the segment membership another way, by triggering on segment changes.

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Level 10 - Community Moderator

Re: How to sync Marketo Segmentation to SFDC field

...but segmentations don't point to a specific field, right?

Well, they do and they don't. In some very exotic integration scenarios, it's possible to extract the lead's segment as a string value. But for your purposes you're going to need to reproduce the segment membership another way, by triggering on segment changes.

View solution in original post

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Level 6 - Champion

Re: How to sync Marketo Segmentation to SFDC field

That's what I kind of figured, but that seems so backwards to me...

So basically I'm going to setup a trigger campaign for segment value changes, flow step of change data value {{new field I have to create}} = {{new segment value}}, right?

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Re: How to sync Marketo Segmentation to SFDC field

Hi Chris,

yes, this is it.

greg