How to set up "real time" email campaigns?

[Anonymous]

Per the way our outbound call center works and our database configs, "real time" for us is within the hour....

Here is what I am looking to achieve: When someone fills out a form (a non- marketo form), within 1 hour of them not booking an appointment I want to send them a triggered email. After email 1, if they have still not booked an appointment I will have 2 seqential emails that will be sent out the next few days. I have all the data/ fields in marketo to achieve this but I am having a difficult time adjusting the cadance to 1 hour as the soonest is 1 day.

Currently I have this campaign in place but rather than targeting by the hour, targeting by the day. Again, I am having an issue setting the cadance to hourly. The current program running is not set up through a  nurture campaign however, I think the earliest cadence is still an hour for nuture campaigns?

Thanks!

Emily Ohlhaver

[Anonymous]

Hi Emily,

in Smart Campaigns you can set a wait step to "1 hour".

But I suppose you're talking about an Engagement Program's cadence, right? Sending emails via Engagement Program (EP) can happen in two ways: Adding an email to the EP or adding a program to the EP, while the latter is in fact a Smart Campaign. So create a Smart Campaign in the program your emails live in, add the wait step before the email send step and add that Smart Campaign to your EP.

Hope this helps,

Michael

[Anonymous]

Yes, I had to add the wait step and set it to 1 hour and also edit the qualification rules to run through ever 1 hour.

Thanks!