As we are going WW, we have more and more leads/contacts with non-English names and companies, like Korean, Chinese etc.
How can I populate both the lead name in English and in Chinese?
Can they co-existed?
The native name is important for personal emails in their languages. and for more.
Solved! Go to Solution.
Indeed it's an easy solution but I wonder if Marketo has more out-of-the-box solution.
I guess I can open "Native First Name" filed for example - to contain whatever language.
Can you explain the script? why do I need it?
There's no built-in Romanization (broadly, transliteration) between character sets (writing systems) in Marketo.
Even if there were, for example, built-in transformation between Japanese in Latin characters (Romaji) and Japanese in native kanji/kana characters, you would still need a different field. They could not be held in a field with the same exact name.
Can you explain the script?
If you wanted to automatically transliterate names as they came in you could use a webhook to call a service. I wouldn't call it a "script", though the underlying language might be JS. If you have the transliteration at the point of entry you wouldn't need a webhook.