How to integrate Adwords with Marketo

Nerea_Eguia1
Level 3

How to integrate Adwords with Marketo

Hello community! 

We are creating a campaign via Marketo that contains a Landing Page asset that we will be creating with Marketo Landing Page editor. This campaign will be supported with an Adwords campaign. 

We would like to integrate Adwords to Marketo to attribute leads to our Adwords activity and have that information stored in Marketo. Is this possible? 

I have searched this information in the community and I have found two threads: 

Marketo and Google Adwords Integration  

In this first thread, I get the impression that by Adding Adwords as a Launchpoint Service we solely get to send the offline conversions generated in Marketo to Adwords. 

https://nation.marketo.com/docs/DOC-5636-google-adwords-and-revenue-tracking-through-marketo 

I understand that this last thread would be our best choice right? However we would only get information about the revenue or cost. Not clicks, impressions etc. right? 

Thank you for your answer!

1 REPLY 1
Hobie_Thompson1
Level 3

Re: How to integrate Adwords with Marketo

What you probably actually want, if you want to get clicks, impressions, conversions, etc from Google Ads into Marketo is actually to connect Google Analytics to Marketo. It sounds a bit counterintuitive, but in the end, ultimately better, as Google Analytics is far more robust in the data it tracks and reports.

Now I'm going to assume you have your Google Ads account(s) tied to Google Analytics. (if not: do it!)

Once that's done, this, DemandLab's guid should help you from there: https://www.demandlab.com/insights/blog/the-ultimate-google-analytics-and-marketo-integration-guide/