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How to determine what is our current unsubscribe rate?

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Diana_Jakubaity
Level 4

How to determine what is our current unsubscribe rate?

Hi all,

Is there a way to determine what is our current unsubscribe rate per given time from overall activities in Marketo?

- Diana

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Devraj_Grewal
Level 10

Re: How to determine what is our current unsubscribe rate?

Diana,

You can create an Email Performance Report and in the "Setup" include the entire database of emails. Then modify the timeframe for the report, ex. Last 1 month. The resulting report will show all emails sent in the last month and the overall unsubscribe rate.

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Devraj_Grewal
Level 10

Re: How to determine what is our current unsubscribe rate?

Diana,

You can create an Email Performance Report and in the "Setup" include the entire database of emails. Then modify the timeframe for the report, ex. Last 1 month. The resulting report will show all emails sent in the last month and the overall unsubscribe rate.

View solution in original post

Diana_Jakubaity
Level 4

Re: How to determine what is our current unsubscribe rate?

Hi Devraj - thank you so much. Setting this up now.

Diana_Jakubaity
Level 4

Re: How to determine what is our current unsubscribe rate?

Devraj, can you please advise how to include the entire database in the setup section?

Devraj_Grewal
Level 10

Re: How to determine what is our current unsubscribe rate?

Of course. In the Setup tab of the report, you can bring in the Marketing Activities emails and the Design Studio emails filters. In the Email filter window you want to select the very topmost option, for Design Studio it is "Emails" and for Marketing Activities, it is "Default". This will select every email in your Marketo instance including operational emails. To provide a more accurate report for outbound marketing emails, you can expand the email filter tree to only include marketing outbound emails you are aware of.