How to automate re-sync to Marketo of deleted records?

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Level 2

How to automate re-sync to Marketo of deleted records?

Hey, I am currently doing a Marketo database cleanse and I've identified some cohorts that could be deleted in Marketo, as they are no longer marketing qualified and there's no point for us to communicate to them. However my challenge is, I'd like some of these records to re-sync if certain fields in their SFDC record has changed and they become marketing qualified again. How do I go about re-syncing those records back to Marketo so we can continue to market to them?

2 REPLIES 2
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Level 10 - Champion Alumni

Re: How to automate re-sync to Marketo of deleted records?

They will re-sync automatically if their SFDC record updates.

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Level 7 - Champion Alumni

Re: How to automate re-sync to Marketo of deleted records?

Yeah your issue isn't going to be how to resync them, as Josh says that'll happen as soon as the record gets updated again in SFDC. Your issue is going to be ONLY resyncing them if they meet a certain criteria. That'll take some more work.